Tu Vin Plus Aux Soirees. "You wine more evening parties" is the best translation I can come up with for this oddly eye catching label. As non traditional and unusual as the label is, it fits the wine quite well!
Fabien Jouves is a young, passionate, sometimes rash guy making wine in a very tradition bound rural wine region. My opinion is only based on tasting his wines and reading a bit about him, but sometimes that's more accurate than asking someone face to face; actions (wine in this case) speaking louder than words and what not. Fabien Jouves took over his family's winery in 2006 and created the Domaine Mas del Perie.
Mas del Perie is in Cahors: a very old wine region in France's southwest, up river from Bordeaux and significantly more continental. Back in the early 1800's Cahors was the largest wine region in France and renowned across western Europe, but then trade embargoes and Phyloxera ruined Cahors. Just now Cahors is beginning to reclaim some of it's glory.
I can't help but imagine that Fabien Jouves, being a young guy looking to learn and create his own wine making style and expressions must be kind of provoked by the limiting traditions, rules, and confines of Cahors. Fabien makes wines under the Mas del Perie label, but he also makes wines from grapes and blends of grapes that aren't allowable in Cahors. Instead of putting some normal Mas del Perie label on them he seems to relish coming up with all kinds of creative graphics such as the one below:
Fabien stuck that label on a wine made from Juracon Noir as a message to the authorities after they'd told him he couldn't use Juracon Noir in AOC Cahors. I'd love to have gotten some, but the US government isn't to big on profanity on alcohol labels so it can't come into the country.
Fabien has an approach to wine making that has similarities to Burgundy. He's very focused on terroir and the small differences in drainage and soil composition between the many parts of his vineyards. His response to all these small variations is to make many different wines from them. This flies against common practice in Cahors and it's cultural cousin Bordeaux where the more common response is to blend all those separate flavors and expressions together into one expression of the wine maker. It's interesting to note that although his labels and marketing are brash, when it comes to wine making philosophy he seems to be all about the dirt, vines, and climate: the focus isn't really on him. Fabien Jouves farms biodynamically and makes the wines as naturally as possible; that means wild yeast and ferment, no filtering, and almost no sulfur.
Varietal: 50% Cabernet Franc, 50% Malbec
Aroma: Earthy aromas of forrest, ginger bread, and musky cut cedar hit me right off the bat. There's a powerful aroma of spicy dark baked blueberry right at first along with a rich slightly sweet meaty aroma. Then I get a scent of charred wood from the Tu Vin Plus Aux Soirees. With all the rich juicy berry fruit and cooked cherries this wine smells like dessert baking.
Taste: This wine is a lot of fun, it tastes like it likes to play and have fun. There's big dense blueberry and black raspberry fruit. The Tu Vin Plus Aux Soirees is lush, filling, and giving. Generous, expansive, and fleshy; like an Aussie shiraz but livelier and not as peppery. The Tu Vin Plus Aux Soirees is still brawny and kind of rustic, but it's got manners too.
This is about $16 and is available at the Bier Cellar, Downeast Beverage, Rosemont Market on Munjoy Hill, 40 Paper, Aurora Provisions, Oakhill, Leroux Kitchen, Old Vines, and Pier 77